HeartyBeast,

It's simply because a headline like this is much more useful for people coming to the story for the first time, or who aren't deeply familiar with the story. It's not a sleight on her. Also at the time of publication, I think her name had only recently been released by the police.

I agree that the BBC's style of headline is better, though https://www.bbc.co.uk/news/uk-england-london-66942594

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