To summarize, when you search “sneakers” on Google they sneakily replace your search term with Nike. They get paid by Nike by getting a cut of the ad revenue and then can also sell more product increasing their cut.
This hurts everyone except Google. Advertisers pay more for the click, consumers pay more, Google wins
Revelations from Google Antitrust trial - manipulation of search terms (www.wired.com)
This is a major revelation from the trial....